"no concept expresses me, nothing that is designated as my essence exhausts me; they are only names."
- Max Stirner, The Ego and Its Own

Ownness is responsible for making available all sorts of neat things, without really being partial to issuing one variety of item over another. The name Ownness and the philosophy behind it are derived from the pages of Max Stirner's The Ego and Its Own. Within this text, Stirner advocates action brought about to satisfy an individual's own desires without regard for fitting these into existing schemas, or for their impact upon the external world. Ownness follows this mandate into the realm of creative ambitions and output. We aspire to belong only to the mindset and style that suits best our own interests, or as Oscar Wilde's character Lord Henry Wotton states in The Picture of Dorian Gray, "To define is to limit".